SEAGRASS
FESTIVAL & THEATRICAL CAMPAIGN PUBLICITY
In 2023, we partnered with the team behind the compelling feature film Seagrass from BC writer/director Meredith Hama-Brown. It was an exciting opportunity for us to promote Hama-Brown’s debut feature in the lead-up to the world premiere at the Toronto International Film Festival, throughout the film’s festival circuit and beyond.
On September 8, 2023, Seagrass had its sold out world premiere at TIFF 2023. We were there in-person with Hama-Brown and the team to coordinate interviews and provide support during red carpets. Prior to the world premiere, we secured media coverage in The Globe and Mail, Playback, She Does The City, The Kit and many other reputable outlets. We were also pleased to announce the news that Hama-Brown took on new agency representation with Gersh in September and we were able to place an exclusive on this exciting news in Deadline. Many nuanced reviews were published at this time including pieces in The National Observer, Roger Ebert, Cinema Daily Review and Foremost Film. Variety named Hama-Brown one of “Five New Canadian Filmmakers to Watch” and the film won the prestigious International Film Critics Awards FIPRESCI Prize.
“The power lies in what’s left unspoken in this devastating relationship drama by writer/director Hama-Brown, who exhibits a profound understanding and sensitive hand for exploring a woman’s perspective of what it means to be a wife, sister, and mother.”
— Louisa Moore, Screen Zealots
SEAGRASS Poster - designed by Jessamine Fok
SEAGRASS writer/director Meredith Hama-Brown, star Ally Maki and the team at VIFF 2023
Seagrass is written and directed by Meredith Hama-Brown, cinematographer is award-winning Norm Li, CSC (Beyond the Black Rainbow) and is produced by Experimental Forest Films' Tyler Hagan (The Body Remembers When the World Broke Open) and Ceroma Pictures' Sara Blake (Until Branches Bend) and distributed by Game Theory. The project was predominantly shot on Gabriola Island (BC) with a few additional days shot in Tofino and Ucluelet (BC).
“A raw and emotional drama about marriage, childhood, parenting, and this thorny thing we call family.” - Marya E. Gates, RogerEbert.com
Synopsis
Set in the mid 1990’s, a Japanese Canadian woman (Maki) grappling with the recent death of her mother brings her family to a self-development retreat. When her distressed relationship with her husband begins to affect the children’s emotional security, the family is forever changed. The film explores questions relating to fear and security, it is about a distressed family, motherhood, grief, shame, intergenerational trauma and racial identity. It is about all these seemingly disparate things, but the thematic tissue that connects them all is “fear” and the various ways that uncertainty affects our relationships and sense of stability.