arcana studio
Publicity & Marketing I training & support
Pender PR was hired on a retainer basis by Vancouver-based animation and comic book studio Arcana Studio to help launch an in-house Marketing and PR division. We worked alongside the team, and new hire, to train and implement PR strategies that would help support Arcana’s projects, highlight the growth and talent of the team and showcase the studios many successes. We worked on the website copy, social media and rewrote corporate bios in an effort to streamline the company brand. We successfully helped coordinate a panel at the Spark Animation Festival and Comic-Con (San Diego) at Home.
The Results
We setup an infrastructure, worked on promotion and strategy for all current and upcoming Arcana IP, coordinated media interviews and worked with the team to implement a marketing strategy and best practices.
During this period we coordinated international interviews for CEO Sean O’Reilly and his team. Placement included full features in The Vancouver Sun, Animation Magazine, Playback and a live on-camera interview with UK outlet Film Live. We also secured pieces with Permanent Rain Press, Hollywood North Magazine, We Are Entertainment News, animation podcasts and more.
about arcana studio
Since launching in 2004, Arcana has been established as a successful entertainment company. Producing engaging storytelling, and combining it with compelling art, Arcana is an innovative leader in the development of intellectual properties across all platforms.